About Sonoma
For over 30 years, Sonoma Goods For Life has been bringing comfort and quality to families across America. We create clothing that feels as good as it looks—timeless pieces you’ll reach for again and again.
Our Story
Inspired by California’s Sonoma County wine country, we create apparel for real people living real lives. From stretch jeans to supersoft tees, every piece is designed with your comfort in mind.
For over 30 years, we’ve blended West Coast ease with timeless style, bringing you clothing that works from weekends to weekdays.
Our Journey
Three decades of bringing quality, comfort, and style to American families
California Roots
Born in Sonoma County, we set out to capture effortless California style and make it accessible to families everywhere.
Growing Together
We expanded our collections for women, men, and kids—all with the same commitment to comfort and quality that made us trusted.
Brand Evolution
We introduced Flexwear stretch technology and enhanced quality standards while keeping the comfort and value you love.
Modern Comfort
Timeless design meets modern innovation. From everyday basics to special styles, we create versatile pieces for your whole life.
What We Stand For
The principles that guide everything we create
Quality Materials
Premium fabrics and thoughtful construction. Our clothes maintain their shape, softness, and color wash after wash.
Accessible Pricing
Exceptional quality at prices that work for real families. You don’t have to choose between style and budget.
Everyday Comfort
Supersoft fabrics and innovative stretch technologies. Clothing that feels as amazing as it looks.
Inclusive Fits
Extensive sizing including petite, plus, tall, and big sizes. Style that works for every body.
The Sonoma Difference
What makes our clothing special
Consistent Sizing
We maintain strict sizing standards across all collections. Once you find your Sonoma size, you can order with confidence knowing it will fit the same way every time.
Comfort Technology
Flexwear stretch denim that moves with you. Moisture-wicking fabrics that keep you cool. Premium cotton blends that get softer with every wash.
Timeless Versatility
Pieces that transition from weekend relaxation to workplace professionalism. Classic styling that transcends trends and lasts for years.
Thoughtful Details
Tagless necklines, stretch waistbands, reinforced seams. We sweat the details so you stay comfortable all day long.
Shop Sonoma Collections
Comprehensive apparel for every member of your family
Denim & Jeans
Stretch jeans, straight leg, bootcut, and skinny fits with Flexwear technology
Tops & Tees
Supersoft t-shirts, polos, button-downs, and blouses for everyday wear
Dresses & Skirts
Flattering styles from casual to dressy for women of all ages
Outerwear
Jackets, hoodies, flannels, and sweaters for every season
Shorts & Pants
Cargo shorts, chinos, leggings, and joggers with comfort features
Sleepwear
Cozy pajamas and loungewear for the whole family
Our Commitment to Quality
How we create clothing you’ll love for years to come
Thoughtful Design
We study how people really live. Our designs flatter real bodies with patterns that skim without clinging, provide coverage without bulk, and move naturally throughout your day.
Premium Materials
Quality fabrics from trusted mills. Soft, breathable cotton. Durable denim. Performance fabrics that wick moisture and resist wrinkles. Materials that feel amazing and maintain quality wash after wash.
Innovation & Technology
Flexwear stretch that recovers. Moisture-wicking blends. Tagless printing, hidden stretch panels, reinforced stress points. Innovations that work behind the scenes to make your day easier.
Responsible Production
We partner with ethical manufacturers. Many products are Oeko-Tex certified. We’re incorporating sustainable materials and working to reduce our environmental impact throughout our supply chain.
Join the Sonoma Community
More than a brand—a family of people who value comfort, quality, and real style
For Every Occasion
Office, home, or weekend adventures—versatile pieces that fit seamlessly into every part of your life.
For the Whole Family
From newborns to adults, quality and comfort for every member of your family in one trusted brand.
Built to Last
Quality construction, durable fabrics, and timeless styling mean your favorites stay favorites for years.
Easy to Love
Machine washable, wrinkle-resistant, minimal fuss. More time living, less time doing laundry.
Experience Sonoma Quality
Discover why families have trusted us for over 30 years. Find your new favorite pieces today.
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